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Mexican Food

Baja Fresh

Scottsdale, AZ · Founded 1990 · BFJR

Baja Fresh Mexican Grill Restaurants is a quick-service restaurant franchise that sells fresh, high-quality Mexican-style food products, including soft drinks and other items from a standard menu, with on-premises dining and take-out service.

Read the 2026 FDD ↗www.bajafresh.com ↗
2026 Franchise 500
Unranked
68
units (2025)
-6.4%
year over year

Units by Year

97
2021
84
2022
78
2023
73
2024
68
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$428,560 – $1,034,290
FDD Item 7
Franchise fee
$30,000
FDD Item 5
Ad fund
3%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

5% of total weekly Gross Sales

Leadership

  • Eric Lefebvre

    Chief Executive Officer

  • Renee St-Onge

    Chief Financial Officer

  • Jeff Smit

    Chief Operating Officer

  • Anthony Crosby

    Senior Vice President of Restaurant Operations

  • Blake Borwick

    Vice President of Restaurant Operations

  • Logan Reves

    Vice President of Restaurant Operations

  • Jenny Moody

    Chief Legal Officer

  • Kerri Kudla

    Vice President of Training and Customer Service

  • Steven Evans

    Senior Vice President of Marketing

  • John Wuycheck

    Senior Vice President of Development

On File

FDD years
202620252022
Select a year to open the FDD
Franchisee records
92
Current roster rows
Signed, not open
15
FDD Item 20, Table 5
Franchising for
28 yrs

Franchise Disclosure Documents

PDFBaja Fresh FDD 2026Most recent · opens in a new tabPDFBaja Fresh FDD 2025Opens in a new tabPDFBaja Fresh FDD 2022Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.