Mexican Food
California Tortilla
Potomac, MD · Founded 2003 · CTLR
California Pools Franchise Inc. franchises the right to operate a California Pools swimming pool and spa construction and remodeling business. Each franchisee operates a single CP Business at a location specified in the Franchise Agreement.
2026 Franchise 500
Unranked
—
units (2024)—
year over yearUnits by Year
392021
142022
Total outlets at year end, from FDD Item 20.
The Investment
Initial investment
$441,700 – $770,500
FDD Item 7
Franchise fee
$40,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty
5% of Net Sales
Leadership
Robert A. Phillips
President & Treasurer; Chairman of the Board of Directors
Keith Goldman
Chief Operating Officer & Secretary; Director
Jeffrey Axelson
Assistant Secretary; Director
Pam Felix
Director
Joseph Barone
Director
Michael Dolinger
Director of Operations
Stacey Kane
Chief Marketing Officer
On File
Franchisee records
39
Current roster rows
Signed, not open
—
FDD Item 20, Table 5
Franchising for
7 yrs
Franchise Disclosure Documents
Also in Mexican Food
More in Food: Quick-Service Restaurants→Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.