Miscellaneous Retail Businesses

Deck The Walls

St. Peters, Missouri · Founded 1998 · DWCL

Franchise Concepts, Inc. operates the Deck The Walls franchise system, which offers franchises for the operation of retail stores that sell artwork, prints, and framing services to the general public, typically located in strip centers or malls.

Read the 2026 FDD ↗www.deckthewalls.com ↗

2026 Franchise 500

Unranked

units (2024)

—

year over year

Units by Year

2021

2022

2023

2024

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment

$45,795 – $209,465

FDD Item 7

Franchise fee

$30,000

FDD Item 5

Ad fund

FDD Item 6

Financial performance

FDD Item 19 disclosure

Royalty

6% of gross sales

Leadership

Joseph A. Lynch
Chief Financial Officer
Keith J. Ernst
Director of Stores
D. David Dahl
Vice President of Franchise Development
Jaclyn Sullivan
Marketing Manager
Denise Conte
Regional Sales Manager
Thomas Adams, CPF
New Store Construction Manager & Regional Sales Manager
P. David Lantrip, MCPF, GCF
Director of Education and Regional Sales Manager
Caryn Comeau
Senior Accountant

On File

FDD years

2026 2025 2019 2018 2017

Select a year to open the FDD

Franchisee records

Current roster rows

Signed, not open

FDD Item 20, Table 5

Franchising for

18 yrs

Franchise Disclosure Documents

PDFDeck The Walls FDD 2026Most recent · opens in a new tab PDFDeck The Walls FDD 2025Opens in a new tab PDFDeck The Walls FDD 2019Opens in a new tab PDFDeck The Walls FDD 2018Opens in a new tab PDFDeck The Walls FDD 2017Opens in a new tab

Units by Year

The Investment

Leadership

On File

Franchise Disclosure Documents

Also in Miscellaneous Retail Businesses