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Fitness (General)

Discover Strength

St. Louis Park, MN · Founded 2006 · DSST

Discover Strength Franchising LLC grants franchises for the operation of Discover Strength™ Studios, which offer no-compromise strength training experiences to clients of all ages through one-on-one and small group training sessions, and other related services and products.

Read the 2026 FDD ↗https://www.discoverstrength.com ↗
2026 Franchise 500
Unranked
34
units (2025)
54.5%
year over year

Units by Year

8
2021
8
2022
14
2023
22
2024
34
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$529,000 – $870,000
FDD Item 7
Franchise fee
$58,000
FDD Item 5
Ad fund
4%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

6% of Gross Sales

Leadership

  • Luke Carlson

    Chief Executive Officer

  • Jessica Medvedev

    Vice-President of Finance

  • David Gschneidner

    Vice-President of Operations

  • Scott Breimhorst

    Vice-President of Franchise Development

On File

FDD years
20262025
Select a year to open the FDD
Franchisee records
27
Current roster rows
Signed, not open
22
FDD Item 20, Table 5
Franchising for
5 yrs

Franchise Disclosure Documents

PDFDiscover Strength FDD 2026Most recent · opens in a new tabPDFDiscover Strength FDD 2025Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.