Miscellaneous Recreation Businesses

iSmash

Rochester, NY · Founded 2021 · ISMS

Smash Franchising LLC operates the iSmash Center franchise system, granting franchises to develop and operate entertainment centers that allow customers to smash common household items using instruments such as baseball bats, crowbars, and sledgehammers in a safe environment, with optional add-on services including splatter paint and axe throwing.

2026 Franchise 500
Unranked
10
units (2025)
42.9%
year over year

Units by Year

2
2021
2
2022
4
2023
7
2024
10
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$389,743 – $929,511
FDD Item 7
Franchise fee
$59,950
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

6% of Gross Sales

Leadership

  • Steven Shortino

    Founder and Chief Executive Officer

  • Eugene Vaksman

    Director of Franchise Sales

  • Maurice McGee

    Controller

  • Kevin MacMaster

    Chief Operating Officer

  • Jacqueline Shortino

    Director of Marketing

  • Steven Carnavole, Ph.D.

    Lead Supply Chain Advisor

  • Scott Laviano

    Director of Franchisee Performance

  • Julie Samuels Schlang

    Lead Marketing Consultant

  • Kellie Shortino

    Administrative Assistant

  • Alexander Nells

    Franchise Support Representative

On File

FDD years
Select a year to open the FDD
Franchisee records
55
Current roster rows
Signed, not open
49
FDD Item 20, Table 5
Franchising for
4 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.