Frozen Desserts: Ice Cream
Mister Softee
Runnemede, NJ · Founded 1956 · MSSF
Mister Softee grants franchises for the right to establish and operate a mobile business offering soft-serve ice cream and other frozen confections to the public from a vehicle built to Mister Softee's specifications, using the franchisor's proprietary business system, trademarks, and copyrighted materials.
2026 Franchise 500
Unranked
617
units (2025)—
year over yearUnits by Year
5852021
5912022
5942023
6012024
6172025
Total outlets at year end, from FDD Item 20.
The Investment
Initial investment
$297,000 – $385,000
FDD Item 7
Franchise fee
$7,500
FDD Item 5
Ad fund
—
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty
$4,045 per year
Leadership
John P. Conway, Jr.
President
Michael Conway
Vice President
On File
Franchise Disclosure Documents
Also in Frozen Desserts: Ice Cream
More in Food: Quick-Service Restaurants→Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.