Frozen Desserts: Ice Cream

Mister Softee

Runnemede, NJ · Founded 1956 · MSSF

Mister Softee grants franchises for the right to establish and operate a mobile business offering soft-serve ice cream and other frozen confections to the public from a vehicle built to Mister Softee's specifications, using the franchisor's proprietary business system, trademarks, and copyrighted materials.

2026 Franchise 500
Unranked
617
units (2025)
year over year

Units by Year

585
2021
591
2022
594
2023
601
2024
617
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$297,000 – $385,000
FDD Item 7
Franchise fee
$7,500
FDD Item 5
Ad fund
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

$4,045 per year

Leadership

  • John P. Conway, Jr.

    President

  • Michael Conway

    Vice President

On File

FDD years
Select a year to open the FDD
Franchisee records
192
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
69 yrs

Franchise Disclosure Documents

Also in Frozen Desserts: Ice Cream

More in Food: Quick-Service Restaurants

Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.