Lawn & Tree Care

NaturaLawn of America

Frederick, MD · Founded 1987 · NATM

NaturaLawn of America offers franchises for the establishment and operation of lawn care service businesses that primarily use organic-based and biological treatments to provide diagnosis, fertilization, weed control, disease and insect control, aeration and seeding services to residential, commercial and government-owned properties.

2026 Franchise 500
Unranked
93
units (2025)
-5.1%
year over year

Units by Year

92
2021
96
2022
100
2023
98
2024
93
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$77,500 – $152,650
FDD Item 7
Franchise fee
$39,500
FDD Item 5
Ad fund
1%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

Initially, the service fee will be 9% of your Gross Sales.

Leadership

  • Philip Catron

    President & Treasurer, Director

  • Jesse Catron

    Senior Vice President

  • Theresa Smith

    Senior Vice President

  • Blaine R. Young

    Vice President Franchise Sales and Development

  • Doug Schwartz

    Director of Operations

  • John Steiner

    Franchise Business Consultant

  • Kevin Rutledge

    Franchise Business Consultant

  • Elvin Wolfe

    Franchise Business Consultant

  • Sean Scott-Fagan

    Franchise Business Consultant

  • Pete Medd

    Franchise Business Consultant

On File

FDD years
Select a year to open the FDD
Franchisee records
70
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
37 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.