Children's Retail

Once Upon A Child

Minneapolis, MN · Founded 1984 · OUCN

Winmark Corporation conducts business under the name Once Upon A Child® and franchises retail stores that sell quality used and new children's apparel, toys, equipment, furniture and accessories.

Read the 2026 FDD ↗www.onceuponachild.com ↗

2026 Franchise 500

#205

441

units (2025)

2.6%

year over year

Units by Year

401

2021

406

2022

416

2023

430

2024

441

2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment

$355,700 – $485,900

FDD Item 7

Franchise fee

$25,000

FDD Item 5

Ad fund

FDD Item 6

Financial performance

Yes

FDD Item 19 disclosure

Royalty

5% of Gross Sales

Leadership

Brett D. Heffes
Chair of the Board, Director and Chief Executive Officer
Renae M. Gaudette
Chief Operating Officer
Anthony D. Ishaug
Chief Financial Officer
Lisa Hake
Chief Marketing Officer
Ryan D. Baune
Vice President, Technology
Bradley W. Spencer
Vice President, Operations
Shannon M. Hoppe
Vice President, Franchise Development
Sarah A. Broadwater
Vice President, Marketing
Jenele C. Grassle
Director
Lawrence A. Barbetta
Director

On File

FDD years

2026 2025 2022

Select a year to open the FDD

Franchisee records

Current roster rows

Signed, not open

FDD Item 20, Table 5

Franchising for

32 yrs

Franchise Disclosure Documents

PDFOnce Upon A Child FDD 2026Most recent · opens in a new tab PDFOnce Upon A Child FDD 2025Opens in a new tab PDFOnce Upon A Child FDD 2022Opens in a new tab

Units by Year

The Investment

Leadership

On File

Franchise Disclosure Documents

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