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Acai Bowls

Playa Bowls

Belmar, NJ · Founded 2016 · PBLW

Playa Bowls Franchisor LLC operates the Playa Bowls Shop franchise system, licensing franchisees to develop and operate shops serving a menu of acai bowls, pitaya bowls, coconut bowls, mango bowls, oatmeal bowls, smoothies, juices, and other healthy menu items for on-premises dining, carryout, catering, and delivery.

Read the 2026 FDD ↗www.playabowls.com ↗
2026 Franchise 500
#273
372
units (2025)
27.8%
year over year

Units by Year

128
2021
163
2022
216
2023
291
2024
372
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$281,960 – $1,055,594
FDD Item 7
Franchise fee
$35,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

6% of Gross Sales

Leadership

  • John Cappasola

    Chief Executive Officer (CEO) and Co-Chair

  • Julie Klinger

    Chief Operations Officer (COO)

  • Anthony Reaman

    Chief Financial Officer (CFO)

  • Abby Taylor

    Chief Brand Officer (CBO) and Chief Creative Officer (CCO)

  • Jayson Tipp

    Chief Growth Officer (CGO)

  • Christine Johnson

    General Counsel

  • Patrick Turek

    Chief Development Officer (CDO)

  • Kathleen Carroll

    Vice President of Franchise Operations

  • Lindsay Manchester

    Director of Learning and Development

On File

FDD years
2026202520232022
Select a year to open the FDD
Franchisee records
482
Current roster rows
Signed, not open
97
FDD Item 20, Table 5
Franchising for
9 yrs

Franchise Disclosure Documents

PDFPlaya Bowls FDD 2026Most recent · opens in a new tabPDFPlaya Bowls FDD 2025Opens in a new tabPDFPlaya Bowls FDD 2023Opens in a new tabPDFPlaya Bowls FDD 2022Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.