Retail Baked Goods

Sprinkles Cupcakes

Austin, TX · Founded 2005 · SCPP

Sprinkles Franchise Group LLC offers franchises for bakeries featuring handcrafted cupcakes, cookies, brownies and other baked goods operated under the Sprinkles Cupcakes® brand and system.

2026 Franchise 500
Unranked
units (2024)
year over year

Units by Year

20
2021
23
2022
24
2023

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$880,000 – $1,310,000
FDD Item 7
Franchise fee
$40,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

5% of Bakery's Gross Sales

Leadership

  • Dan Mesches

    Chief Executive Officer and President

  • Michelle Wong

    Chief Marketing Officer

  • Justin Murakami

    Senior Vice President of Operations

  • Charles Craig

    Vice President of Culinary

  • Daniel Legh-Page

    Vice President of Technology

  • Jennifer Zion

    Vice President of Human Resources

  • Justin Heagerty

    Senior Director of Operations

  • Scott Gillie

    Director of Development

On File

FDD years
Select a year to open the FDD
Franchisee records
4
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
4 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.