Lodging

SureStay Hotel by Best Western

Phoenix, AZ · Founded 2016 · SHBW

SureStay, Inc. offers franchises for the construction or conversion of hotels to operate as System Hotels under the SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western, SureStay Studio by Best Western, or SureStay Collection by Best Western brands, providing a hotel system consisting of marks, standards, reservation services, marketing programs, training, and inspection services.

2026 Franchise 500
Unranked
units (2024)
year over year

Units by Year

210
2021

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$4,897,595 – $7,284,245
FDD Item 7
Franchise fee
$0
FDD Item 5
Ad fund
24%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

4% of Gross Rooms Revenue for SureStay Hotel by Best Western®, SureStay Plus Hotel by Best Western® and SureStay Studio by Best WesternSM.

Leadership

  • Lawrence M. Cuculic

    CEO

  • Mark Straszynski

    CFO

  • Brad LeBlanc

    VP of Dev

  • John Kelly

    Director

  • John D. Lafayette III

    Director

  • Stephen Wahrlich

    Director

  • Phillip Payne

    Director

  • Viral Patel

    Director

  • Mahmood Merchant

    Director

  • Ishwar Naran

    Director

On File

FDD years
Select a year to open the FDD
Franchisee records
236
Current roster rows
Signed, not open
FDD Item 20, Table 5
Franchising for
9 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.