Lodging

The StandardX

Chicago, IL · Founded 1957 · STND

Hyatt Franchising, L.L.C. grants franchises for The StandardX, a select-service lifestyle hotel brand focused on transient business and leisure guests. Brand Hotels typically have 150 to 300 guest rooms and offer a select range of food and beverage facilities, banquet services, meeting facilities, and a retail/grab and go component.

2026 Franchise 500
Unranked
0
units (2025)
year over year

Units by Year

0
2022
0
2023
0
2024
0
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$25,077,904 – $31,737,442
FDD Item 7
Franchise fee
$95,000
FDD Item 5
Ad fund
4.8%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

5% of Gross Rooms Revenue

Leadership

  • Mark Hoplamazian

    Chief Growth Officer (Interim)

  • Daniel Hansen

    Global Head of Growth Operations and Strategy

  • Julienne Smith

    Head of Development

  • Catie Cramer

    SVP, Head of Lifestyle Development

  • Peter Sears

    Group President, Americas

  • Paul Daly

    Head of Operations, Americas

  • Edward Farwick

    Head of Brand Performance and Franchise Operations

  • Nina Konsa

    Director, Franchise Operations and Performance

  • Amar Lalvani

    Executive Vice President, President & Creative Director, Lifestyle

  • Mark Hoplamazian

    President and Chief Executive Officer of Hyatt Hotels Corporation

On File

FDD years
Select a year to open the FDD
Franchisee records
0
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
31 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.