Miscellaneous Retail Businesses

The Vitamin Shoppe

Secaucus, NJ · Founded 1977 · VSTH

The Vitamin Shoppe offers franchises to develop and operate retail specialty businesses that sell nutritional products and services, including vitamins, minerals, herbs, specialty supplements, and sports nutrition.

2026 Franchise 500
Unranked
units (2024)
year over year

Units by Year

681
2021

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$492,900 – $944,900
FDD Item 7
Franchise fee
$39,900
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

5% of Store’s Net Revenue

Leadership

  • Sharon M. Leite

    Chief Executive Officer

  • Andrew Laudato

    Executive Vice President, Chief Operating Officer

  • Muriel F. Gonzalez

    Executive Vice President, Chief Merchandising and Marketing Officer

  • Neal Panza

    Executive Vice President Retail Sales, Operations and Services

  • Laura Coffey

    Executive Vice President, Chief Financial Officer

  • David Denker

    Senior Director of Franchise and International Development

  • Ted Vasquez

    General Manager of New Business Development and Strategic Planning

  • Carlos Lopez

    Vice President, General Counsel and Corporate Secretary

  • Mike Bruner

    Director of Franchise Stores

  • Melissa Altmix

    Manager, Franchise Development

On File

FDD years
Select a year to open the FDD
Franchisee records
5
Current roster rows
Signed, not open
3
FDD Item 20, Table 5
Franchising for
4 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.