Apparel & Accessories
The Wild Goose Exchange
Cross Plains, WI · Founded 2026 · WGEL
The Wild Goose Exchange Franchise, LLC offers franchises for the establishment and operation of The Wild Goose Exchange stores as buy-sell-trade resale retailers offering a curated selection of vintage, secondhand, and new clothing, accessories, and related products from retail locations.
2026 Franchise 500
Unranked
3
units (2025)—
year over yearUnits by Year
12022
22023
22024
32025
Total outlets at year end, from FDD Item 20.
The Investment
Initial investment
$150,450 – $316,300
FDD Item 7
Franchise fee
$35,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty
5% of Gross Sales
Leadership
Kimberly Massey
Chief Executive Officer and Growth Strategist
Aydan Hughes Massey
Founder and Operations Manager
On File
Franchisee records
6
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
—
Franchise Disclosure Documents
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More in Retail→Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.