Miscellaneous Automotive Products & Services

Thrifty Car Rental

Estero, FL · Founded 1950 · TCRH

Thrifty Rent-A-Car System, LLC grants franchises for the establishment and operation of vehicle rental businesses that provide vehicles for hire without a driver for periods of 365 days or less for transient rental purposes and insurance and mechanical related vehicle replacement purposes.

2026 Franchise 500
Unranked
units (2024)
year over year

Units by Year

226
2021
265
2022
271
2023

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$879,300 – $15,839,000
FDD Item 7
Franchise fee
$25,000
FDD Item 5
Ad fund
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

6% of Gross Sales

Leadership

  • Stephen Scherr

    Director, Chief Executive Officer – The Hertz Corporation

  • Justin Keppy

    Director, Executive Vice President and Chief Operations Officer – The Hertz Corporation

  • Colleen Batcheler

    Executive Vice President, General Counsel and Secretary – The Hertz Corporation

  • Wayne Davis

    Executive Vice President and Chief Marketing Officer – The Hertz Corporation

  • Laura Smith

    Executive Vice President, Global Sales and Customer Experience – The Hertz Corporation

  • Mark E. Johnson

    Senior Vice President and Treasurer – The Hertz Corporation

  • Darren Arrington

    Executive Vice President, Revenue Management & Fleet Acquisition – The Hertz Corporation

  • Robert M. Barton

    President

  • Alexandra Brooks

    Director, Executive Vice President, Chief Financial Officer – The Hertz Corporation

  • Matthew Potalivo

    Vice President, Chief Counsel – Operations and Strategy – The Hertz Corporation

On File

FDD years
Select a year to open the FDD
Franchisee records
18
Current roster rows
Signed, not open
FDD Item 20, Table 5
Franchising for
63 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.