Smoothies/Juices

Tropical Smoothie Cafe

Atlanta, GA · Founded 2012 · TSCR

Tropical Smoothie Cafe franchises offer the right to develop and operate restaurants that sell a variety of premium, handcrafted smoothies, specialty sandwiches, flatbreads, wraps, salads, and bowls.

2026 Franchise 500
#14
1,651
units (2025)
9.0%
year over year

Units by Year

1,038
2021
1,198
2022
1,372
2023
1,515
2024
1,651
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$275,500 – $770,500
FDD Item 7
Franchise fee
$35,000
FDD Item 5
Ad fund
5%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

6% of Gross Sales

Leadership

  • Christopher Maxwell Wetzel

    CHIEF EXECUTIVE OFFICER

  • Jonathan Biggs

    CHIEF OPERATING OFFICER

  • Chris Sasser

    CHIEF FINANCIAL OFFICER

  • Michael Lapid

    CHIEF INFORMATION AND DIGITAL OFFICER

  • Cheryl A. Fletcher

    CHIEF DEVELOPMENT OFFICER

  • Deborah von Kutzleben

    CHIEF MARKETING OFFICER

  • Kristine Kingery

    CHIEF SUPPLY CHAIN OFFICER

  • Karen Wickliffe

    GENERAL COUNSEL

  • Maya Steeves

    VICE PRESIDENT OF MEDIA PARTNERSHIPS AND FIELD MARKETING

  • Degi Batbayar

    VICE PRESIDENT, CHIEF ACCOUNTING OFFICER

On File

FDD years
Select a year to open the FDD
Franchisee records
1,780
Current roster rows
Signed, not open
962
FDD Item 20, Table 5
Franchising for
13 yrs

Franchise Disclosure Documents

Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.