Lodging

Unscripted by Hyatt

Chicago, IL · Founded 1957 · UHNY

Hyatt Franchising, L.L.C. offers franchises for the establishment and operation of Brand Hotels, which are resort or city center hotels operating under their own tradenames while affiliating with the Unscripted by Hyatt™ brand and Hotel System.

2026 Franchise 500
Unranked
2
units (2025)
year over year

Units by Year

0
2023
0
2024
2
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$1,917,244 – $9,560,595
FDD Item 7
Franchise fee
$100,000
FDD Item 5
Ad fund
4.3%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

5% of Gross Rooms Revenue

Leadership

  • Mark Hoplamazian

    Chief Growth Officer (Interim)

  • Daniel Hansen

    Global Head of Growth Operations and Strategy

  • Julienne Smith

    Head of Development

  • Jim Tierney

    Head of Category Development – East

  • Connor Wielgus

    Head of Category Development – West

  • Peter Sears

    Group President, Americas

  • Paul Daly

    Head of Operations, Americas

  • Patrick Schumm

    SVP Franchise Operations and Owner Relations, Americas

  • Aaron McDougle

    VP Franchise Operations and Owner Relations

  • Jason Ballard

    Global Brand Leader

On File

FDD years
Select a year to open the FDD
Franchisee records
11
Current roster rows
Signed, not open
5
FDD Item 20, Table 5
Franchising for

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.