AskIFA.ai
Lodging

voco Hotels

Atlanta, GA · Founded 2018 · VHCT

Holiday Hospitality Franchising, LLC offers licenses for the establishment and operation of voco hotels, an upscale brand designed to combine local character with the reliability and operational support of a global hospitality system, providing accommodations targeted to upscale travelers.

Read the 2026 FDD ↗https://development.ihg.com ↗
2026 Franchise 500
#338
22
units (2025)
46.7%
year over year

Units by Year

5
2021
7
2022
9
2023
15
2024
22
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$784,423 – $46,608,664
FDD Item 7
Franchise fee
$191,000
FDD Item 5
Ad fund
9.4%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

6% of Gross Sales

Leadership

  • None

    None

  • Nimesh Patel

    Senior Vice President and General Counsel, Americas

  • Robert J. Chitty

    Senior Vice President, Capital Investments and Transactions

  • Chris Bagnato

    Senior Vice President, Hotel Lifecycle and Growth, Americas

  • Elie W. Maalouf

    Chief Executive Officer, InterContinental Hotels Group, PLC

  • Geoffrey Blake Longstaff

    Senior Vice President and Chief Financial Officer, Americas

  • Heather Balsley

    Chief Customer & Marketing Officer

On File

FDD years
20262025
Select a year to open the FDD
Franchisee records
38
Current roster rows
Signed, not open
15
FDD Item 20, Table 5
Franchising for
5 yrs

Franchise Disclosure Documents

PDFvoco Hotels FDD 2026Most recent · opens in a new tabPDFvoco Hotels FDD 2025Opens in a new tab

Also in Lodging

More in Lodging→
Holiday Inn Express2,340 units 0.9%Best Western Hotels & Resorts1,750 units Comfort Inn1,643 units -1.2%Quality Inn1,566 units Hampton Inn1,351 units 0.9%Super 8 by Wyndham1,344 units -2.3%

Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.