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Baked Goods: Pretzels

Wetzel's pretzels

Pasadena, CA · Founded 1995 · WSPT

Wetzel's Pretzels, LLC offers franchises for the establishment and operation of pretzel restaurants serving pretzels and related food products.

Read the 2026 FDD ↗www.wetzels.com ↗
2026 Franchise 500
#232
458
units (2025)
7.5%
year over year

Units by Year

360
2022
387
2023
426
2024
458
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$188,500 – $725,450
FDD Item 7
Franchise fee
$40,000
FDD Item 5
Ad fund
18%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

7% of Adjusted Gross Revenue.

Leadership

  • Eric Lefebvre

    Chief Executive Officer

  • Renee St-Onge

    Chief Financial Officer

  • Jeff Smit

    Chief Operating Officer

  • Jenny Moody

    Chief Legal Officer

  • John Wuycheck

    Senior Vice President of Development

  • Jon Fischer

    Head of Development at Wetzel’s Pretzels

  • Adam Lueras

    Sr. Director of Franchise Sales

  • Ross Duggal

    Director of Franchise Sales – Non-Traditional

  • Diana Krankl

    Sr. Franchise Sales Manager

  • Jay Goldstein

    Vice President of Franchise Development

On File

FDD years
202620252022
Select a year to open the FDD
Franchisee records
159
Current roster rows
Signed, not open
96
FDD Item 20, Table 5
Franchising for
31 yrs

Franchise Disclosure Documents

PDFWetzel's pretzels FDD 2026Most recent · opens in a new tabPDFWetzel's pretzels FDD 2025Opens in a new tabPDFWetzel's pretzels FDD 2022Opens in a new tab

Also in Baked Goods: Pretzels

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.