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Pet Stores

Wild Birds Unlimited

Carmel, IN · Founded 1983 · WBUL

Wild Birds Unlimited, Inc. grants franchises for the operation of retail stores that sell bird feeders, bird seed, and nature-related gifts, offering customers advice, top quality products, and a pleasant shopping experience focused on wild bird feeding and nature enjoyment.

Read the 2026 FDD ↗www.wbu.com ↗
2026 Franchise 500
#192
345
units (2025)
1.2%
year over year

Units by Year

331
2021
333
2022
340
2023
341
2024
345
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$190,135 – $376,392
FDD Item 7
Franchise fee
$40,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

4% of Gross Sales

Leadership

  • James R. Carpenter

    CEO

  • Cheryl Camp

    CFO

  • Amy Moore

    COO

  • Paul E. Pickett

    VP of Dev

  • Bo Lowery

    CMO

On File

FDD years
202620252022
Select a year to open the FDD
Franchisee records
304
Current roster rows
Signed, not open
14
FDD Item 20, Table 5
Franchising for
42 yrs

Franchise Disclosure Documents

PDFWild Birds Unlimited FDD 2026Most recent · opens in a new tabPDFWild Birds Unlimited FDD 2025Opens in a new tabPDFWild Birds Unlimited FDD 2022Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.