Sports Equipment & Apparel

Destination Athlete

Lebanon, NJ · Founded 2008 · DAST

Destination Athlete, LLC offers franchises for the establishment and operation of businesses that provide athletes, teams and organizations with athletic apparel, sports equipment, support services and merchandise specific to their geographic area, school or program.

2026 Franchise 500
#220
296
units (2025)
5.7%
year over year

Units by Year

203
2021
229
2022
260
2023
280
2024
296
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$34,350 – $135,110
FDD Item 7
Franchise fee
$65,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
No
FDD Item 19 disclosure
Royalty

5% (for non-internet sales) or 9% (on all internet sales) for apparel, sales

Leadership

  • Douglas D. Dickison

    Founder and Chairman

  • Deb Gurski

    Executive Director

  • Deana VanDoren

    Senior Director of Marketing

  • Drew Dickison

    Senior Director of Strategy

  • Tricia Charbonneau

    Senior Director of Franchising

  • Ellen DePinto

    Senior Director of Operations and Chief Security Officer

  • Melody Conn

    Director of Finance

On File

FDD years
Select a year to open the FDD
Franchisee records
69
Current roster rows
Signed, not open
0
FDD Item 20, Table 5
Franchising for
17 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.