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Baked Goods: Cookies

Crumbl

Provo, UT · Founded 2018 · CRMB

Crumbl Franchising, LLC licenses and trains others to operate Crumbl® businesses, which provide fresh, warm, and delicious cookies to the public, as well as ice cream and other complimentary products.

Read the 2026 FDD ↗www.crumbl.com ↗
2026 Franchise 500
Unranked
1,101
units (2025)
4.0%
year over year

Units by Year

327
2021
690
2022
972
2023
1,059
2024
1,101
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$848,566 – $1,472,533
FDD Item 7
Franchise fee
$50,000
FDD Item 5
Ad fund
2%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

8% of gross sales

Leadership

  • Jason McGowan

    Chief Executive Officer

  • Sawyer Hemsley

    Chief Branding Officer

  • Bryce Redd

    CTO

  • Courtney Dursteler

    Chief People Officer

  • Nate Whitaker

    Chief Legal Officer

  • Michael Card

    Vice President of Finance

  • Alejandra Caceres

    Vice President of Marketing

  • Taylor Ransom

    Senior Vice President of Operational Excellence

  • Jayson Dursteler

    Senior Vice President of Development

  • Allysen Bell

    Vice President of Franchise Lifecycle Management

On File

FDD years
20262025202320222019
Select a year to open the FDD
Franchisee records
1,227
Current roster rows
Signed, not open
207
FDD Item 20, Table 5
Franchising for
7 yrs

Franchise Disclosure Documents

PDFCrumbl FDD 2026Most recent · opens in a new tabPDFCrumbl FDD 2025Opens in a new tabPDFCrumbl FDD 2023Opens in a new tabPDFCrumbl FDD 2022Opens in a new tabPDFCrumbl FDD 2019Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.