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Baked Goods: Cookies

Mrs Fields

New York, NY · Founded 2004 · MFRL

Mrs. Fields Franchising, LLC offers franchises for the establishment and operation of retail stores and kiosks identified by the Mrs. Fields and Mrs. Fields Cookies trademarks, which sell specialty snacks and bakery items including cookies, brownies, cakes, muffins, bagels, croissants, and beverages.

Read the 2026 FDD ↗https://www.mrsfields.com/franchise/ ↗
2026 Franchise 500
Unranked
98
units (2025)
-13.3%
year over year

Units by Year

125
2022
125
2023
113
2024
98
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$309,500 – $493,850
FDD Item 7
Franchise fee
$35,000
FDD Item 5
Ad fund
3%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

6% of Gross Revenue

Leadership

  • Richard Screnci

    Executive Director

  • Richard T. Hankins

    Senior Director of Development and Real Estate

  • Brian Mooney

    Senior Director of Franchise Operations

  • Corie King

    Director of Marketing

  • Stacey Bertke

    Director of Supply Chain Planning

  • Whitney Price

    Controller

On File

FDD years
20262025
Select a year to open the FDD
Franchisee records
97
Current roster rows
Signed, not open
1
FDD Item 20, Table 5
Franchising for
25 yrs

Franchise Disclosure Documents

PDFMrs Fields FDD 2026Most recent · opens in a new tabPDFMrs Fields FDD 2025Opens in a new tab

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.