Swimming Lessons

Water Babies

Southern Pines, NC · Founded 2004 · WBTB

Water Babies US Franchise LLC offers franchises for the operation of Water Babies Businesses, which provide swimming and water survival instruction services to babies, toddlers, and children, along with underwater photographic services and retail product sales, operated from rented pools in designated territories.

2026 Franchise 500
Unranked
2
units (2025)
year over year

Units by Year

0
2022
2
2023
2
2024
2
2025

Total outlets at year end, from FDD Item 20.

The Investment

Initial investment
$102,650 – $274,132
FDD Item 7
Franchise fee
$55,000
FDD Item 5
Ad fund
5%
FDD Item 6
Financial performance
Yes
FDD Item 19 disclosure
Royalty

10% of Gross Revenue

Leadership

  • Pete Grimes

    CFO

  • Carl Higgins

    President of North America

  • Mike Conlon

    Vice President of Operations

  • Natasha Khojasteh

    Chief Marketing Officer

  • Katie Herridge

    Director International Marketing

  • Chukwuemeka Diayi

    Marketing Manager

  • Aine Halton-Hanley

    Chief Product Officer

  • Dan Brimmicombe

    Managing Director of Technology

  • Elyse Kelly

    Director of Strategic Partnerships

  • Lua Missaghi

    Franchise Launch & Onboarding Manager

On File

FDD years
Select a year to open the FDD
Franchisee records
0
Current roster rows
Signed, not open
5
FDD Item 20, Table 5
Franchising for
21 yrs

Franchise Disclosure Documents

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Read from this brand's Franchise Disclosure Documents. FDD library maintained by AskTy; figures are as filed by the franchisor.